There's a moment that happens to every behavior analyst, usually around 2 AM when you can't sleep: you realize the intervention you've been implementing with complete fidelity for the past month isn't working. The data doesn't lie, and what it's telling you is that despite your best efforts, you're not helping this kid. And then comes the spiral: Did I choose the wrong procedure? Is my functional assessment wrong? Am I missing something obvious? Should I have seen this coming

Let's be honest about something most ABA professionals won't say out loud: sometimes you realize you've been winging it. Not in a reckless way, but in that "I've done this a thousand times so I'm just going to trust my gut" kind of way. And then one day, you're sitting with data that doesn't make sense, or a parent asks you a question you should know the answer to, and you think... wait, when did I stop being intentional about this? If that hits close to home, you're not alon